Reader isn’t a great way to keep them looking at your content.ĭisplay sizes are 14 point and above and were tailored for Important to design type that reads easily because causing eye fatigue in your The Text sizes, 8–12 point, were given more robust strokesĪnd looser letter spacing in order to read well in passages of copy. The new micro version has looser spacingĪnd more open characters that help maintain their legibility. The old Helvetica didn’t fare well in these arenas as the characters Sizes (smaller than 8) were designed to be legible at very small sizes and The characters in each size have been optimized for their Of “Now” contains 48 fonts in three optical size categories-Micro, Haven’t seen before.” I’m excited to start looking! To look back and appreciate the craft of the originators of our favorite typefaces.Įnded his talk by saying that he “hopes we see something in it that we Sophisticated than Neue as we type aficionados in the 21st century are tending I’m not surprised to hear that Now is perhaps more Version of Helvetica as more nuanced and wanted to bring some of that back into Helvetica Neue but were left out of that version.
Nix observed that people are using Helvetica in moreĮxpressive ways than the Swiss modern design aesthetic of the mid-1900s.Īpparently many of the alternate characters existed before the 1983 arrival of The various sizes were then tweaked by these artisans to look their best when Punchcutters physically cut individual letters at each size in metal stamps. Masters for each category actually harkened back to the days when metal Stressed the importance of optical sizing and explained that drawing different Some of the reasons why he was excited about working on this redesign. Pixelated digital content, and fine print on product labels.Ĭharles Nix, one of the creators of Helvetica Now explained These typefaces weren’t designed to seamlessly navigate between billboards, Between the expanding world of digital and theĪbility to print finer fine print, were outdated fonts that were unable to keep Going strong but the entire family was based on one master for all sizes and asĮvery good type nerd knows, that doesn’t translate into the best legibilityĪs communicators we are always looking for the best way to Light condensed weights to extra bold extended fonts. The original family was expanded to include a range of font styles from very Helvetica Neue in order to meet the new requirements of digital typesetting. In 1983, the Stempel Type Foundry in Germany came out with Known as the Swiss or International Typographic Style.” 1 The post-war ideals of clarity, accuracy and objectivity that later became Helvetica means “Swiss” in Latin.Īccording to the author of The Visual History of Type by Paul McNeil, “It resonated with The name was changed to Helvetica in 1960 to inspire wider Neutral typeface and probably never imagined the ultimate success and longevity They fulfilled the stated objective of designing a clear and It was created by Max Miedinger and Eduard Hoffman and originally called Neue Type Foundry in order to compete with the popular sans serif typeface, Akzidenz-Grotesk.
Helvetica was created in 1957 in Switzerland by the Haas My conclusion is that Helvetica Now is indeed a much-improved version of the ubiquitous Helvetica typeface! This complete overhaul was designed with today’s needs in mind and works beautifully across a variety of digital and print applications. Type lover that I am, I admit to feeling a bit skeptical at first, which is why I had to take a deeper look. Monotype recently released a redesign of the popular typeface Helvetica ®, called Helvetica Now.
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